As for printshops, prepress and postpress operations, publishing houses, the supporting industry and trade associations, this book is also invaluable for experts working on research projects,Īnd providing students with a sound basis of usable knowledge. As a detailed reference and also standard work, this book is the ideal companion for technically and commercially-oriented specialists and management in the graphic arts industry. Media, while trends for print media production are also highlighted. Ment orientation in reaching strategic and investment decisions The basis of performance features and the market sectors of print The skills of the professional in the field, while offering manage. The relative positions the printing processes occupy are given on The easy to find, reliable information supports and complements Products from well-known manufacturers worldwide. Systems covered are state-of-the-art and represent a multitude of On the German edition, translated in cooperation with an international team of translators with experience in publishing Electronic media and multimedia are also explained and positioned. Lecturers, trainees and students at training centers, colleges,Īnd new, digital technologies involved in all phases of print This handbook is a comprehensive guide to both the traditional
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